Category: Industry Insights

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Decoding Agentic Systems and Tooling: What MCP Enables (and Doesn’t)

In the last 12 to 18 months, interest in agentic workflows has surged. What began as chat interactions has grown into systems that navigate software, integrate actions, query data, and write code. The promise lies in agents that can interpret goals and context well enough to automate reasoning across tasks ranging from simple, repetitive work…

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Unlock Your Growth Potential: Strategic Positioning for B2B SaaS

Ever wonder how top B2B SaaS companies carve out their niche and achieve remarkable growth in a crowded market? It’s not just about a great product; it’s about mastering data-driven strategic positioning.  Inovia recently hosted a workshop on Strategic Positioning for Growth with Ellie Victor and Nick Copping, Co-CEOs of ZOOM Marketing, Silicon Valley’s first…

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40,000 and Growing: Why Managed Service Providers (MSPs) Are Critical for Modern Business Security

MSPs have long been the IT backbone for businesses, but they’re rapidly becoming essential players in cybersecurity as well. With cyber threats escalating and compliance tightening, security isn’t just a feature anymore – it’s a must-have. Why this matters: As MSPs double down on security, a massive opportunity is emerging for cybersecurity startups to tap…

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State of SaaS in Canada: Trends, Challenges, and Growth

2024 has been a pivotal year for Canadian tech. While challenges remain, the opportunities are even more significant, making this the perfect time to build world-class companies in our own backyard. As we prepare to release our State of Canadian Software Report in early 2025, here’s a preview of the key trends shaping our ecosystem,…

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Putting Patients at the Center: Parallels between Customer Experience Solutions and Digital Health platforms

As an investor at Inovia, I work with a team that has over 15 years of experience partnering with exceptional healthcare companies like AlayaCare, BenchSci, Vital, Signal1 and Forward. While I’ve spent the last three years meeting with many healthcare startups, I have a deeper expertise in Customer Experience solutions. My prior life was spent…

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Cracking the Code of Venture Debt in a Changing Landscape

The Canadian startup ecosystem has witnessed a remarkable explosion in recent years, and venture debt has become a crucial tool for companies to leverage. New financing options such as MRR lines, acquisition lines, and senior term loans have emerged to support negative cash flow businesses. Until recently, these debt instruments were cheap, non-restrictive and often…

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Inovia-Portfolio HR & Talent Session: Future of Work with Prasad Setty

The workplace is rapidly evolving, with changing social dynamics and new technologies shaping how we collaborate and innovate. We recently held an Inovia-Portfolio HR & Talent Session on the Future of Work with Prasad Setty, a seasoned HR leader who spent 15 years in leadership positions at Google. When the pandemic hit, Prasad led Google’s…

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Beyond the Cart: Key Shopify Developments

Welcome to Episode 4 of Beyond the Cart! In this episode, I highlight key developments in the Shopify ecosystem over the past year and their outsized impacts on the future of commerce enablement. I chose to write this blog about Shopify because they have considerable market influence and they have redefined the e-commerce category over…

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Introducing the Revenue Execution Model

The world of company building has changed, and a new strategic and operational mindset is needed. Scaling a technology business today requires a deeper emphasis on execution and a better understanding of the link between strategy and execution. While strategy is a topic that tends to be well understood, we’ve found a notable gap in…

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Beyond the Cart: Perspectives on Tech-Enabled Marketplaces

Welcome to Episode 3 of Beyond the Cart! In this episode, I am going to be sharing our thoughts on tech-enabled marketplaces, and the key analyses that are top of mind during Inovia’s due diligence process. What is a Tech-Enabled Marketplace? One positive outcome of the lockdowns is people have taken a step back to…

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