Earlier this year, we showcased our unwavering belief in the transformative potential of the RevOps space with our investment in Vasco. Today, we are thrilled to double down on our conviction by backing a truly disruptive company that is reshaping Revenue Lifecycle Management, breaking down data silos between sales and finance teams with cutting-edge technology.
We are excited to announce our investment in Nue, leading their US$20M Series A financing round. Nue’s visionary platform addresses the critical pain points of modern businesses, empowering them to scale with agility and optimize their revenue management — from Configure, Price, Quote (CPQ) to billing and invoicing — through complete customer lifecycle management.
CEO Mark Walker brings over 20 years of experience scaling enterprise software companies. Co-founder and CTO Tina Kung’s deep expertise in CPQ and billing solutions positions her as a leader in this complex space. Together, Mark and Tina bring a rare blend of strategic insight and technical mastery to Nue’s mission of transforming revenue management into a competitive advantage for modern businesses.
The Challenge of Legacy Revenue Management Solutions
In recent years, software business models have evolved beyond traditional subscription-based approaches to more customized pricing strategies, including usage-based, per-seat, tiered, and hybrid models. Legacy CPQ and billing solutions lack the end-to-end integration required to handle these complexities within the full revenue lifecycle, forcing teams to rely on manual reconciliation and siloed data. These systems also falter with dynamic pricing models and omnichannel sales, while their poor usability and rigid architectures add unnecessary operational strain. The result is inefficiency, revenue loss, and a growing demand for streamlined, intelligent solutions that can meet the needs of today’s fast-evolving businesses.
Nue: A Game-Changer for Complex Revenue Models
Nue is purpose-built to address the challenges faced by modern businesses with complex revenue models. By integrating all essential steps of the RLM process into a unified platform, Nue eliminates the inefficiencies of juggling multiple incompatible tools. Its modern system architecture is designed to seamlessly support advanced pricing models, dynamic customer journeys, and omnichannel sales strategies – areas where legacy solutions fall short. Additionally, Nue’s intuitive design and user-friendly interface drastically reduce the need for technical expertise, empowering teams to focus on growth rather than system management.
Looking Ahead
Nue is not just solving today’s problems – it’s shaping the future of RevOps by enabling companies to operate with speed, precision, and intelligence. We are excited to reaffirm our strong belief in this dynamic space and support Mark, Tina, and the Nue team as they set a new benchmark in RLM. We can’t wait to see how their innovative platform empowers businesses to unlock their full potential.