Embedded Communications

Wazo Is Leading the Future of Embedded Communications

Chatbots, two-factor authentication using SMS, and click-to-call with voice or video. These are just a few of the many examples of communications that are embedded in applications to make consumer interactions easier and more pleasant. In the process, all kinds of embedded communications are powering critical business applications. They’re also enabling automation to the benefit of many companies’ top and bottom lines.

Of course, that hasn’t always been the case. Just a decade ago, the idea of communications technology was typically associated with little more than the major carriers or an office PBX vendor. These days, by contrast, there’s a growing ecosystem of APIs and SaaS services that target specific vertical applications such as call centres and customer success.

The Changing Face of Embedded Communications

While this evolution suggests that communications technology is fragmenting, the reality is it also needs to be integrated. For instance, a specific use case may require both universal text messaging and call routing. Or it may call for conferencing support to work seamlessly with a one-click upgrade to video or transfer from bot. Simply put, the use cases for embedded communications continue to evolve, with long-tail, one-off bespoke integrations now constituting a large part of the market.

What this change means is that there is room for communications products that better enable the easy and seamless mixing and matching of building blocks. Doing so takes great APIs as well as both low-code development and the ability to dive deep into the code. It also means that there’s room in the market for companies that intelligently mix integrated application components with multiple levels of API, with low-code integrations, and with the ability to dig directly into the codebase for deeper integrations.

Wazo Is Changing How Communication is Embedded into Our Lives

That’s why we were excited when we saw what Wazo is building. Starting with mature and well-used open-source building blocks, Wazo has brought APIs, sample applications, integration tools, and ultimately flexibility to the traditional communications stack. From being able to host a pre-configured system, to leveraging integrated services using APIs, to working directly with the open source code base, Wazo is staking out a new position along the vertically integrated — versus fully horizontal — continuum.

By starting with mature open source, Wazo is able to provide both high reliability and a full feature set. By leveraging years of development, its systems can be fully hosted in public clouds, managed in private clouds, or be on-premise — all with equal ease. And by rethinking API layers and configuring new building blocks, Wazo makes it easier and faster to develop custom integrations, without sacrificing security or reliability.

As companies look at how they can further embed communications into their services, we’re confident that Wazo is the perfect solution. It can offer managed services providers the building blocks they need to deliver even more value to their enterprise customers. For entrepreneurs looking at how they combine communications with other building blocks to reinvent the world, Wazo makes it easy to prototype and then scale.

Wazo’s seasoned senior team of entrepreneurs and operators have experience building and selling software to medium and large companies. We’re happy to be supporting Nicolas, Sylvain, and Benoît as they reinvent, yet again, how communications are integrated into our daily lives.