James Kay
“DIAMO was born out of a complex carve-out, and Inovia didn’t just back us—they rolled up their sleeves to help make it possible. They saw the potential early, helped us simplify as much as possible, and supported us as we found our footing. That kind of partnership made all the difference in getting us set up for long-term success.”
CEO
James Kay biography
James is the CEO of DIAMO, an AI-powered revenue platform for independent hotels. He built Life House’s software business unit from the ground up and later led its carve-out to form DIAMO, positioning the company for strategic growth. James began his career in investment banking in Toronto and London and is passionate about building technology that helps small businesses thrive in an increasingly complex hospitality landscape.