About Vidyard

Vidyard’s mission is to transform how businesses drive growth through the use of video by offering best-in-class video hosting, video analytics, and video messaging solutions built for the modern era of digital-first business. The company has developed the most innovative video marketing and video selling tools in the world, integrated with leading marketing automation and CRM platforms to help companies embrace video as an integrated part of their marketing, sales, and internal communications programs.

While touring University of Waterloo’s Velocity incubator, an Inovia advisor and Karam met Founder & CEO Michael Litt, and were taken aback by how focused he was on solving real business problems as opposed to just building technology. While Michael was down in the Bay Area as part of Y Combinator, we stayed in touch on his progress and we ended up investing in his early seed round. It was a great example of founder-market-fit, combined with a strong vision for the future of video use in online marketing.

Since those early days, the company has developed the most innovative video marketing and video selling tools in the world, integrating with leading marketing automation and CRM platforms and helping companies launch effective marketing campaigns and new video selling strategies. We were pleased to see that in 2018, Vidyard was named one of the top 100 YC companies by valuation.

Company Information

Headquarters: Kitchener-Waterloo

Investment Information

Investment year: 2012

Inovia Team Members: Karamdeep Nijjar

Vidyard's Journey with Inovia

May 2011

First meeting between Inovia and Vidyard

Feb 2012

Inovia invests in the company's Series Seed

Dec 2012

Inovia invests in the company's Series A

Dec 2014

Inovia invests in the company's Series B

Jan 2016

Inovia invests in the company's Series C

2016 & +

Inovia supports Vidyard with mentoring and its network

...

More to come!

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