About Super

Super is the technology company at the intersection of fintech and commerce that empowers users to spend less, save more, and build credit – so they can experience more of what life has to offer. Super is home to the best prices on everything – from discounted everyday items to great hotel deals – and it is the hub that enables rich cashback and credit building on every transaction. Super’s product offerings include SuperCash, SuperTravel, and SuperShop. The company is trusted by over 7 million customers and they have helped them save over $145M to date. Super is backed by Steph Curry and has raised over $100MM USD and surpassed $1B in sales.

Karam Nijjar, Inovia partner, met Co-Founder and CEO Hussein Fazal when they were classmates at the University of Waterloo. In 2017, they sat beside each other at a Founders & Funders dinner; the next day Hussein forwarded Karam a graph of his revenue growth with a note: “want in?”  In about two weeks, SnapTravel (now SuperTravel) became the go-to hotel booking service for Inovia, as well as for many portfolio companies and LPs within the Inovia network. We invested a month later in late 2017 and doubled down later in March 2021 as SnapTravel expanded into eCommerce and continued to outperform. In 2022, the company rebranded to Super and launched SuperCash, its new fintech product.

We look forward to supporting Super in their mission to enable consumers to spend less, save more, and build credit, so they can experience everything life has to offer.

Company Information

Headquarters: San Francisco

Global Offices: US

Investment Information

Investment year: 2017

Inovia Team Members: Chris Arsenault Mia Morisset

Super's Journey with Inovia

Mar 2016

Karam builds on his relationship with the company's founders

June 2017

Inovia leads the Series A and Chris joins the Board

Q4 2020

Inovia advises the company's M&A strategy

Jan 2021

Inovia co-leads the company's Series B with Lion Capital

Oct 2022

Snapcommerce becomes Super

Apr 2023

Inovia lead the company's Series C round


More to come!