Good Start Labs
Generative AI
Build games to make AI better, for us.
About Good Start Labs
Good Start Labs aligns AI through entertainment. The company builds gaming environments and partners with popular existing games so that millions of players naturally help evaluate and train AI models just by playing. Public leaderboards surface which models best handle both subjective human skills (e.g. humour, preference) and objective ones (e.g. strategy, planning). Over time, this helps create AI tools that are better aligned with human tastes and values.
Company Information
Headquarters: Brooklyn NY
Global Offices: Toronto ON
Founded in: 2025
Good Start Labs' Journey with Inovia
