Allocadia

 

Allocadia demystifies marketing ROI by helping marketing operations professionals, CMOs, and financial stakeholders re-allocate their marketing spend to focus on revenue-generating marketing programs. The company provides a cloud-based SaaS solution that pulls data from ERP and CRM systems and presents easy-to-understand and actionable metrics.


Our Story:

When we first met Allocadia we were on our way to meeting a company we were very close to investing in. We got a last minute introduction to Kristine and made time to grab a quick coffee. The conviction in Kristine and Katherine's entrepreneurial journey was incredible. They lived the problem they set out to solve, quit their jobs, built a product and attracted some major customers. Initially, they didn't want to raise venture capital, but soon realized we weren't going to stop pursuing them until they partnered with us. We never ended up investing in the other company.