Allocadia

 

Allocadia is the leader in Marketing Performance Management and creators of the #RunMarketing movement. The company's award-winning technology empowers marketers with confidence in their plans, investments, and ROI. Founded in 2006 by twin sisters Kristine Steuart and Katherine Berry, Allocadia today serves more than 10,000 marketers worldwide, managing over $25B in marketing investment to date for enterprise companies including Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab.


Our Story:

When we first met Allocadia we were on our way to meeting a company we were very close to investing in. We got a last minute introduction to Kristine and made time to grab a quick coffee. The conviction in Kristine and Katherine's entrepreneurial journey was incredible. They lived the problem they set out to solve, quit their jobs, built a product and attracted some major customers. Initially, they didn't want to raise venture capital, but soon realized we weren't going to stop pursuing them until they partnered with us. We never ended up investing in the other company.