Toffer’s career in the prepaid card industry began in 2000 at Clarity Payment Solutions, a leading venture-backed platform company servicing the budding prepaid industry. Over six years, he initiated 65 prepaid card programs in consumer, corporate, and emerging verticals of the prepaid card industry. Clarity’s lifecycle exposed Toffer to life in a tech startup through to life in a large public company after acquisition by TSYS in 2004. In 2006, Toffer founded PEX as a prepaid card solution for small and mid-sized businesses. A New York City native, Toffer’s exposure to SMBs came early in life through the family business. Dinner conversation often centered on issues impacting SMBs, corporate finance for small companies.