Soheil Alavi

Co-Founder & Chief Product Officer

Soheil Alavi is a co-founder and serves as a Chief Product Officer at Tribe. He extensively studies human behavior to understand why people do what they do and turn that insight into delightful user experiences.

Before starting Tribe, Soheil was the CEO and co-founder of an online food ordering startup in Iran. Prior to that startup, he was also Lead Product Designer at Tunezy (acquired in 2013) and served as an Entrepreneur in Residence at the Ryerson DMZ in Canada.