Melissa brings over 25 years of experience in crafting brand strategy and marketing programs for leading tech and consumer brands. Having started her career in the earliest days of web adoption, her focus has been shaped by work in adtech, e-commerce, media and publishing. As an agency founder, she has led research, digital strategy, creative and technical solutions for Fortune 50 clients. She currently drives digital marketing programs at Twitter. Melissa holds a B.S. in Advertising from Boston University.