Katherine Berry, Chief Product Officer and Co-Founder, uses her marketing expertise, technical know-how, and strong customer relationships to lead Allocadia’s product team. She is dedicated to creating innovative software solutions for Allocadia customers. With her background in design and development paired with an understanding of enterprise marketing challenges, she is uniquely positioned to create marketing performance solutions. Since co-founding Allocadia with her twin sister Kristine Steuart in 2010, she has done just that. Katherine leverages the expertise and feedback of Allocadia customers to drive Allocadia product strategy, translating complex business requirements into a truly lovable, enterprise class product that delivers immense value to CMOs and marketing teams. Katherine was recently named among the Top Forty Under 40 by Business in Vancouver, the Top 10 Women in Tech to Watch in 2015 by inc. magazine, and one of BC’s top 35 most influential women in business. Katherine holds a master’s degree in media studies from the University of Oslo and a bachelor’s degree in communications from Simon Fraser University.