Eric is an avid, lifelong cyclist. After making it to the Olympic camp and a very successful amateur career, he knew he wanted to maintain ties to the cycling community even as he moved into the business world. After going into business, and working as VP at Morgan Stanley for years, he was looking to build a future based on what he knew best. His busy schedule often left him cycling indoors, but yearning for more — and that led him to the a-ha moment to launch Zwift. Since then, he has sponsored a U23 and UCI pro tour team, which has trained some major pros and had some serious success.