As CEO and Co-Founder, Kristine Steuart leads the Allocadia team in realizing their vision of a world where marketers make every dollar count. To rally behind their mission, Kristine is focused on building a world-class team and a culture of radical transformation + we’re in it together. Kristine Steuart and her twin sister Katherine Berry co-founded Allocadia in 2010 after experiencing first-hand the difficulty in gaining insights into marketing investments and measuring marketing performance. Kristine has led Allocadia from a bootstrapped start up with a handful of customers to a global organization with hundreds of enterprise customers worldwide who manage billions of dollars in marketing spend in Allocadia, $30m in venture funding, and partnerships with marketing cloud leaders like Oracle, IBM and Marketo. With a radically better way to plan, budget and optimize their marketing investments, Allocadia’s enterprise software is helping propel marketers on a journey they have embarked upon: leading in their companies by driving real business impact. Kristine is a speaker at local and global events, and writes a CMO Leading in Change blog series. Kristine was named among the Top Forty Under 40 by Business in Vancouver, the Top 10 Women in Tech to Watch in 2015 by inc. magazine, and one of BC’s top 35 most influential women in business. Allocadia has also received recognition as one of the Top 100 Tech Companies in BC and was awarded the 2015 Gartner Cool Vendor for CRM Marketing Applications.