Well.ca

Well.ca is Canada’s largest online health, beauty and baby store.

Joined Portfolio

2010

Exited Portfolio

2017

Sector

health

commerce

With thousands of products from over 3,000 brands, Well.ca carries everything from mascara to diapers, cough medicine to facial moisturizer. The company strives to be a friendly, compassionate, and responsible company that makes every effort to best serve our customers’ health and beauty needs.

Well.ca was acquired by McKesson Canada in 2017.

We are proud to have been an investor in Well.ca, and to have walked alongside their team over the company's years of growth and evolution. Our team has often reflected on the world-class leadership that Rebecca McKillican brought to the organization; building a trusted brand, eventually catching the eye of, and exiting to McKesson where they continue on their journey of growth. Through Rebecca’s leadership, we saw the practice of our emerging principle of optionality come to light, which remains an ideal case study for founders at all stages. Read more about Chris’s reflections on Optionality on our blog.