Snapcommerce uses messaging to help customers find the right products at the right prices.

Joined Portfolio





Snapcommerce, is a message-driven commerce platform that uses AI to connect price-conscious consumers to the best promotions on mobile. Its flagship product Snaptravel provides great travel deals over SMS, Messenger, and WhatsApp.

Karam Nijjar, Inovia partner, met Co-Founder and CEO Hussein Fazal when they were classmates at the University of Waterloo. In 2017, they sat beside each other at a Founders & Funders dinner; the next day Hussein forwarded Karam a graph of his revenue growth with a note: “want in?” In about two weeks, SnapTravel became the go-to hotel booking service for Inovia, as well as for many portfolio companies and LPs within the Inovia network. We invested a month later in late 2017 and doubled down later in March 2021 as the Company was continuing to outperform. 

We look forward to supporting Snapcommerce in their exciting new mission to become a leader in message-driven mobile commerce across a variety of verticals.