AppDirect

AppDirect aims to simplify the digital economy for buyers and sellers of web-based applications.

Joined Portfolio

2011

Sector

collaboration

AppDirect provides multi-dimensional commerce solutions for software delivery, billing and fulfillment. The global network of AppDirect-powered marketplaces allows businesses to find, buy, and manage the best applications in a range of verticals. Trusted companies around the globe — including Deutsche Telekom, AT&T, Telstra, IBM, SoftBank, Microsoft, Apple's third party partner platform and more all trust AppDirect for providing streamlined access to access the resources they need.

“Pure energy” is what best described the two entrepreneurs we met so long ago — Daniel Saks and Nicolas Desmarais. During our first meeting, their platform demo failed to work but they kept on pitching their 10-year vision of how software would be delivered over the internet (Software-as-a-Service across multi-channels) and how billing and ease of fulfillment would drive new sales channels for Cloud providers. They were so convinced of their vision that they could practically describe it in every detail.

From a five-employee shop in 2009 to now over 700, Dan and Nick took a vision and converted it into a category leader. AppDirect is working alongside some of the largest technology companies to simplify the lives of every small and medium size businesses in the world.