Felicia Bochicchio

Felicia Bochicchio has been a passionate advocate for SaaS technology since 2000, leveraging her expertise to navigate the full lifecycle of SaaS companies—from inception to scale. She began her career during the dot-com era, building and leading a high-performing sales organization at Active Network. Under her leadership, Active Network transformed from a startup into a $400M NASDAQ-listed company.

Relocating to Vancouver in 2008, Felicia immersed herself in the dynamic early-stage tech ecosystem, mentoring founders, consulting on growth strategies, and advising executives on scalable growth engines. Her contributions as a VP of Sales at seed-stage technology companies have supported fundraising efforts and established solid foundations for growth.

In 2018, Felicia joined Unbounce, a mar-tech SaaS leader, as Chief Revenue Officer and later CEO. During her tenure as CEO, she spearheaded the development of generative AI tools designed to empower digital marketers with higher campaign ROI.

Today, Felicia channels her expertise as an advisor, consultant, board member, and investor, working with businesses that are shaping the future of technology. She is particularly committed to championing women-owned businesses, supporting women in tech, and fostering innovation in small businesses driving economic progress.

CORE EXPERTISE
Revenue Development & Optimization | Operational Maturity & Scaling | Strategic Planning & Market Expansion | Executive Leadership & Team Building | Culture Building & Employee Engagement | Customer Journey Activation & Growth Strategies | Sales, Marketing, & Customer Success Leadership | Early-stage Board Development & Governance | Fundraising & Investor Relations