About TripleLift

TripleLift is the advertising solution for the visual web. Images are quickly becoming the primary currency that brands communicate with their customers and TripleLift identifies how consumers engage with brands’ images across the web and uses that data to create more relevant and effective advertising. For example, our trending display unit identifies which images for a given brand are going viral or trending among their demographic, and displays them in real-time in dynamic ad units across the web.

Triple Lift was acquired by Vista Equity Partners in May 2021.

Company Information

Headquarters: New York

Investment Information

Investment year: 2012

Inovia Team Members: Karamdeep Nijjar

TripleLift's Journey with Inovia

Jan 2012

First meeting between Inovia and TripleLift

Mar 2013

Inovia co-leads the company's Seed round, alongside True Ventures

Mar 2014

Inovia participates in the company's Series A

June 2015

Inovia participates in the company's Series B

May 2021

TripleLift is acquired by Vista Equity Partners


More to come!